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Netflix chooses Toronto for new Canadian corporate headquarters

The company had been eyeing Toronto and Vancouver since the streamer shoots several productions in both markets
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Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix has chosen Toronto as the spot for its previously announced Canadian corporate office.

A publicist for the California-based streaming giant told The Canadian Press Tuesday the company will post a content executive job for the new office in June.

Netflix said in February it planned to open an office in this country but was still figuring out the location.

It had been eyeing Toronto and Vancouver, since the streamer shoots several productions in both markets.

Toronto is also where Netflix set up a production hub two years ago when it leased studio spaces along the city鈥檚 waterfront.

A representative from the company said Toronto made sense for a variety of reasons, including a plethora of talent, partners and international festivals in the city.

The representative said Netflix hasn鈥檛 chosen an exact location and hopes to set up an interim office this summer before establishing a permanent shop, in accordance with COVID-19 health and safety guidelines.

Netflix adds it expects 10 to 15 employees will be based in Toronto. The first hiring priority is the content executive, who will work directly with creators on ideas and pitches for films and series.

Job postings for other Toronto positions will be announced on the careers section of its website.

Toronto Mayor John Tory said Netflix spends over $200 million a year shooting shows in the city.

鈥淚n very difficult times, this is the kind of news that gives people in this city, and gives the city as a whole, hope,鈥 Tory told reporters Tuesday.

Toronto鈥檚 film and television production industry 鈥渋s second to none anywhere in the world,鈥 Tory said, and he believes the new Netflix location will 鈥渂ecome the second-biggest office next to the head office.鈥

鈥淭hey鈥檙e on notice that we鈥檙e going to grow this office and it鈥檚 going to be a powerhouse office before too long and really cement our position yet again with this company, and others who will follow, as the place in Canada to make film and television productions,鈥 Tory said.

Netflix co-CEO and chief content officer Ted Sarandos said in an interview in February the move was 鈥渁 big first step鈥 toward content creation in Canada.

He said adding an office in Canada would allow Netflix executives to be closer to Canadian creators, so they could build relationships and field pitches.

鈥淎s we grow our business and presence all across Canada, we鈥檙e excited that Toronto will be our first local office,鈥 Sarandos added Tuesday in a statement.

鈥淲e鈥檙e looking forward to opening our doors and building on the great work we鈥檝e started with our creative partners to bring more Canadian artists and stories to the world.鈥

Netflix has 21 offices around the world, in cities including Amsterdam and Rome.

The company recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent $2.5 billion on production in Canada, on titles including the Toronto-shot 鈥淭he Umbrella Academy鈥 and the Vancouver-filmed series 鈥淔irefly Lane,鈥 which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes 鈥淰irgin River鈥 in British Columbia, 鈥淭he Adam Project鈥 in Vancouver and 鈥淟ocke & Key鈥 in Toronto.

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