Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her 鈥淪ex and the City鈥� Carrie Bradshaw role and Bridges will appear as 鈥淭he Dude鈥� in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

鈥淭here will be a lot of men drinking during the Super Bowl, so why not buy some beer that鈥檒l do some good for the planet and the world,鈥� Bridges said in an interview with The Associated Press before shooting the ad.

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The 鈥淧our It Forward鈥� campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there鈥檚 a 鈥渢remendous need鈥� for the initiative, while Parker called the campaign an 鈥渋mportant and potentially impactful effort.鈥�

Parker starred as the fashionable Bradshaw on the hit television series 鈥淪ex in the City.鈥� Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey 鈥淭he Dude鈥� from the cult classic film 鈥淭he Big Lebowski.鈥�

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude鈥檚 usual is a White Russian cocktail.

鈥淚 really like the way they created this world,鈥� said Parker, who said she doesn鈥檛 expect to play Bradshaw in 鈥淪ex and the City鈥� anytime soon. 鈥淚t鈥檚 allowing this sort of a familiarity. People associate those characters without us literally playing them.鈥�

Jonathan Landrum Jr., The Associated Press

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