If you can remember the price of a 30-ounce jar of mayonnaise, what an Armani purse goes for and how much to pay for an iPhone 12, there鈥檚 really only one place to shine 鈥� 鈥淭he Price Is Right.鈥�
The longest-running game show in television history is celebrating its 50th season this month and offering viewers a chance to, as always, 鈥渃ome on down鈥� to win by guessing the correct retail price for various items.
Some rival game shows reward their contestants for esoteric knowledge, others physicality. With some shows, contestants need luck, a friend to phone, strategy or an ability to cook or sing. On 鈥淭he Price Is Right,鈥� the value of things is itself valued.
鈥淭his show is about how much a can of creamed corn is. That鈥檚 what鈥檚 great about it. Because whether you are just scraping by or you鈥檙e Martha Stewart, you probably bought a can of cream corn,鈥� says George Gray, the show鈥檚 announcer since 2011.
鈥淭he Price Is Right鈥� is a remarkably sturdy thing, surviving the retirement of beloved host Bob Barker in 2007, a turnover in models 鈥� 鈥� the introduction of male models in 2012 and even out-witting COVID-19.
It has subtlety evolved, with sturdy grandfather clocks as prizes replaced by electronic gadgets. High-definition TV monitors make exotic trips in the showcases pop these days, and the packages themselves have become more experiential, with scuba gear or golf clubs added to packages to Belize or Scotland, respectively.
鈥淲e鈥檝e really been able to keep up with the trend of new prizes and what people want today. But it鈥檚 still the same game show 鈥� you still need to know the price of that laptop or that iPhone,鈥� says Rachel Reynolds, a model from Baton Rouge, Louisiana, who joined the show in 2003.
If there鈥檚 one word to describe the typical contestant, it鈥檚 ebullient. When their name is called, there鈥檚 usually a squeal of excitement and a smiling rush-hop to the stage, jumping up and down with barely-contained glee.
They are mostly regular people, nursing aides or home renovators or book store managers. 鈥淕ood luck, man,鈥� current host Drew Carey will say. Or, 鈥淟et鈥檚 see those great prizes back there, Heather.鈥� Contestants are overjoyed to be there. One recently wore a partially bedazzled T-shirt that said: 鈥淒rew, Let鈥檚 party like it鈥檚 $19.99.鈥�
Potential contestants are briefly interviewed at the Los Angeles studio, with producers looking for personal stories, along with enthusiasm. The show鈥檚 300 audience members have about 20 seconds each to make an impression.
The dozens of games 鈥� from Double Prices to Five Price Tags and Plinko 鈥� test the receipt-minded prices of things like a 12-ounce tin of corned beef, a pair of stainless steel patio heaters and a six-night stay in Philadelphia with a cheesesteak tour. The show is so kind that even contestants who make it on stage but don鈥檛 get to play a pricing game leave with a $300 consolation prize.
Carey, who had been host of 鈥淲hose Line Is it Anyway?鈥� and did some fill-in hosting in late night TV, was warned that 鈥淭he Price Is Right鈥� was more complicated than he anticipated. It requires keeping track of time, engaging with contestants and the camera, guiding everyone through the games and knowing what the contestants, models and crowd are doing at all times.
He compares it to his days waiting tables 鈥� knowing when food was coming out, checking who needed a refill, when the check was needed. 鈥淚t鈥檚 kind of the same skill set for 鈥楾he Price Is Right,鈥欌�� he says. 鈥淭here鈥檚 just a lot going on all the time.鈥�
To celebrate its milestone, the show this week will feature a game each day where contestants can win up to $1 million. A two-hour primetime special on Sept. 30 will include a look back at the biggest winners, never before seen outtakes and a salute to Barker.
鈥淭he Price Is Right鈥� made it鈥檚 debut on NBC in 1956, with Bill Cullen as host and consisting of four people bidding auction-style on items. The show was canceled in 1965, but the current version was revived in 1972 at CBS, with Barker as host, influencing a nation with his sign-off advice to get 鈥減ets spayed or neutered.鈥� Carey has kept that slogan in his honor.
Since 1972, producers say over $300 million in cash and prizes has been given away. More than 2 million audience members have attended a taping over those years and 68,000 of them have become contestants. More than 8,400 cars have been given away.
The show has been on so long that a woman 鈥� Jeanne Deters of Lexington, Kentucky 鈥� won the $16,000 showcase in 1977 (a Porsche, a grandfather clock and tickets to the 1977 World Series) and then later watched her son, Patrick, walk away with the $31,000 showcase in 1998 (a sailboat, a spa bathtub, a woman鈥檚 watch and a collection of 43 鈥渟cary videos鈥�).
Reynolds, who has gotten married and had a child during her tenure, calls the show her 鈥渟econd family.鈥� Her daughter has made multiple appearances, and her husband has been on 鈥淭he Price Is Right鈥� for wedding shows. But it started with a baptism by fire.
She was about six months into modeling prizes when she was asked to pilot a Ford Mustang onto the set. It was in neutral when stagehands pushed it into view and her job was to 鈥渨ave, smile and hit the breaks.鈥� She hit the clutch instead.
By the time she realized her mistake, the muscle car was drifting into the set, finally bumping Door No. 3 with a nudge. 鈥淚 was like, 鈥極h, I鈥檓 getting fired,鈥欌�� she recalls. But Barker was gracious and didn鈥檛 skip a beat 鈥� and neither did she.
She credits the show for also making the Barker-Carey transition seamless . Barker had an unflappable regal elegance, but Carey has his Cleveland blue-collar wit and kindness.
Reynolds credits producers for not trying to fill Barker鈥檚 shoes with more of the same, which would have been foolhardy anyway. 鈥淚 couldn鈥檛 have gotten luckier with two better hosts,鈥� she says. 鈥淭hey really are two totally different people.鈥�
The prospect of regular folk winning big prizes seems to still captivate the cast and crew. 鈥淵ou鈥檝e got stagehands in the back watching the monitors, rooting for our contestants,鈥� she says. 鈥淲e all really want the contestants to win and to do well.鈥�
She has a tip for all would-be contestants: Make sure to check out the prices for various items in Los Angeles, which is where producers get all their retail info. 鈥淧rices are a little bit more expensive in Los Angeles,鈥� she confides.
Gray says he鈥檚 always heartened that contestants cheer each other on, even of they just lost. 鈥淚f you鈥檙e the Red Sox, you don鈥檛 cheer for the Yankees,鈥� he says. 鈥淏ut when somebody else gets to play instead of you, you cheer for them.鈥�
鈥淚 love the fact that 鈥楾he Price is Right鈥� is always a positive show,鈥� he adds. 鈥淓verybody pitches in and wants everybody else to win. I think that really is always a bright spot in people鈥檚 days.鈥�
鈥擬ark Kennedy, The Associated Press
