An urgency in the ringing guitar and thunderous drums that opened the 1985 album 鈥淪carecrow鈥� was the first hint that this was something different for the artist then billed as John 鈥淐ougar鈥� Mellencamp.

The disc, which is getting the deluxe reissue treatment this week, stands as a rare reputation-changing work. It elevated Mellencamp from a generic heartland rocker to a serious artist with something to say, helping spark Farm Aid, a movement that lives on.

In that first song, 鈥淩ain on the Scarecrow,鈥� Mellencamp described the financial crisis that was swallowing family farms in the Midwest. The Indiana-bred singer embraced his roots in the anthem 鈥淪mall Town.鈥� At age 34, his writing in 鈥淢inutes to Memories鈥� showed a new maturity about life.

A high standard is maintained through the closer, 鈥淩.O.C.K. in the USA,鈥� which neatly summarized the musical approach 鈥� even if Mellencamp had to be talked into putting it on the album.

Ask him now, at age 71, whether 鈥淪carecrow鈥� represented an elevated standard, and you鈥檒l discover the chip that remains on his shoulder. He鈥檒l remind you of hit songs that predated the album.

鈥淚 didn鈥檛 know,鈥� he said, 鈥渂ecause I didn鈥檛 know I had to change my game.鈥�

Still, the singer professionally christened 鈥淛ohnny Cougar鈥� against his will at age 21 admits he made five albums before making a good one. 鈥淪carecrow鈥� was No. 7, excepting one shelved when his first record company dropped him.

鈥淚 think John really found his voice on this album,鈥� said veteran music writer Anthony DeCurtis, who contributed liner notes to the reissue.

鈥淭here were certainly signs of it before, like on 鈥楯ack and Diane鈥� and 鈥楶ink Houses,鈥欌�� he said. 鈥淏ut the sense of him looking at the world, taking his personality as someone who grew up in Seymour, Indiana, and making a wider statement about it, that was all a big deal for him. It raised him to the level of someone who was an important musical voice in the culture.鈥�

As someone who didn鈥檛 think much about songwriting until he had a record deal, Mellencamp saw others around him setting a high benchmark and thought, 鈥淚 better step up my game.鈥� He mentioned Woody Guthrie, Bob Dylan, Bruce Springsteen and Joni Mitchell.

As two chart-topping rockers aware of comparisons made between them, Springsteen and Mellencamp circled each other warily in the 1980s but are good friends today.

You can see, in 鈥淪carecrow,鈥� Mellencamp creating a musical world from what he knew growing up in the Midwest, much like Springsteen did for the Jersey Shore. Mellencamp鈥檚 鈥淟onely Ol鈥� Night鈥� is a thematic cousin to Springsteen鈥檚 1984 hit 鈥淒ancing in the Dark鈥� in the narrators鈥� late-night search for a connection.

鈥淲hat I learned from him was to be a good observer of life,鈥� Mellencamp said. 鈥淵ou don鈥檛 have to be the person. You can watch. I鈥檝e had people say to me, 鈥楯ohn, have you ever had writer鈥檚 block?鈥� And I would say no, all you鈥檝e got to do is look out the window.鈥�

He remembers a long conversation with his late friend and songwriting partner, George Green, wondering why so many of the small towns they knew were fading away. From those talks, they wrote 鈥淩ain on the Scarecrow.鈥�

The album鈥檚 cover features a serious-looking Mellencamp on a farm, a fuzzy scarecrow and tractor in the background. He dedicates it to his grandfather, Speck, who died at the end of 1983.

After he made the record, he recalls another conversation with someone who was making some of their music videos, 鈥渨ho looked at me and said, 鈥榶ou know, this is a really special record for these times.鈥�

鈥淚 said, 鈥榊ou think so?鈥� he said. 鈥漈hat was the first time I had ever given it any thought that it was much different than anything else I鈥檇 done.鈥�

With the spirit of Live Aid and the themes of 鈥淪carecrow鈥� in the air, Mellencamp helped organize the initial Farm Aid concert with Willie Nelson and Neil Young. To date, the organization says it has raised $64 million for family farming; Nelson and Mellencamp both appeared at its most recent show, in September in Raleigh, North Carolina.

Mellencamp and his band were tight from years on the road in the mid-1980s, but he still gave them an assignment prior to making the new album: learn to play dozens of rock hits from the 1960s, a sound their leader wanted to recreate.

They included several from artists name-checked in 鈥淩.O.C.K. in the USA.鈥� Mellencamp didn鈥檛 want the song on 鈥淪carecrow,鈥� figuring it sounded 鈥渃artoonish鈥� compared to the rest of the material. To his gratitude now, he listened to the pleas of record company executives to change his mind.

Versions of songs from the band鈥檚 assignment, like James Brown鈥檚 鈥淐old Sweat鈥� and 鈥淪hama Lama Ding Dong鈥� from Otis Day & the Knights, make it on the 鈥淪carecrow鈥� reissue.

鈥淚 don鈥檛 mean to sound arrogant,鈥� he said, 鈥渂ut I was not surprised that people liked that record. I鈥檓 not surprised that 鈥楽mall Town鈥� stuck around for as long as it has. I don鈥檛 listen to the radio anymore, but when I do, I always hear that song.鈥�

Through the 1980s, Mellencamp built a formidable jukebox worth of his own hits. But his time at the top coincided with his unhappiest time personally, and he stepped off.

鈥淚 had a girlfriend over who was a real famous actress,鈥� Mellencamp said (He didn鈥檛 drop names, but a good guess is Meg Ryan, who he dated for several years in the 2010s). 鈥淪he looked at me one night and said, 鈥榊ou know, John, we鈥檝e both been to the moon and we both know we don鈥檛 want to go back there.鈥� She was right.鈥�

He has a new album, 鈥淥rpheus Descending,鈥� due out in February and a lengthy concert tour booked from February to May. Theaters, not arenas.

鈥擠avid Bauder, The Associated Press