MTV is launching a campaign aimed at stemming the rise of maternal mortality in the U.S.

Thursday鈥檚 launch of 鈥淪ave Our Moms鈥� comes as Mother鈥檚 Day approaches and will feature original content and educational resources across all MTV platforms.

The centerpiece will feature a video produced by actress Lena Waithe鈥檚 Protest Art Productions and directed by 鈥淗ALA鈥� filmmaker Minhal Baig. Waithe says in a statement every mother deserves the right to go home with their child.

The Centers for Disease Control and Prevention finds about 700 women die of pregnancy-related problems in the U.S. each year. However, black women were more than three times more likely to die than white women.

Researchers have found 60 per cent of all pregnancy-related deaths can be prevented with better health care and support.

The Associated Press

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