亚洲天堂

Skip to content

Music streams for 2023 hit 1 trillion in record time

Latin and K-pop artists are big reasons why

Is non-English language music the future of Perhaps.

The surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate鈥檚 2023 Midyear Report has found. The number was reached in three months, a full month faster than 2022.

Global streams are also up 30.8% from last year, reflective of an

Additionally, Luminate found that two in five 鈥 or 40% 鈥 of U.S. music listeners enjoy music in a non-English language. And a whopping 69% of U.S. music listeners enjoy music from artists originating outside of the U.S.

According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the most popular languages for non-Anglophonic music among U.S. music listeners, with Latin genres leading the charge.

鈥淪pecifically, our streaming data shows that Spanish and Korean language music are the most popular when taking a look at the top 10,000 most streamed songs (audio and video combined) during the first half of 2023,鈥 says Jaime Marconette, Luminate鈥檚 senior director of music insights and industry relations.

鈥淔urthermore, Spanish-language music鈥檚 share of that top 10,000 has grown 3.6% since 2021, while English-language music鈥檚 share has dropped 4.2% in that same time,鈥 he says.

That is reflected in Luminate鈥檚 2023 Midyear Top Albums chart, where 鈥榮 spring 2022 album still breaks the top 10 a year later (the chart factors in a combination of album sales, on-demand audio/visual sales, and digital track sales). When 鈥渢op albums鈥 are defined by physical and digital sales exclusively, K-pop dominates, taking up six of the top 10 spots.

鈥淜-pop fans are, unsurprisingly, some of the most enthusiastic fans across physical formats,鈥 Marconette says.

Luminate found that K-pop fans are 69% more likely to purchase vinyl and 46% more likely to purchase CDs than the average U.S. music listener in the next 12 months. One in four K-pop fans has purchased a cassette in the last 12 months.

READ ALSO:

READ ALSO:





(or

亚洲天堂

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }