Nickelback鈥檚 Chad Kroeger has found that silence makes affection for his band grow stronger.

As the Canadian rockers prepare for the release of a new album later this fall, their frontman said he鈥檚 noticed one trend emerge in the more recent ebbs and flows of their popularity.

鈥淚t feels to me, the more we stay away 鈥� and the less we say 鈥� the bigger we get,鈥� he said in a recent interview.

Often considered one of the most divisive bands of the modern rock era, Nickelback has survived the barbs of critics to arguably become even more popular.

Hits such as 鈥淗ow You Remind Me鈥� and 鈥淔ar Away鈥� made them rock radio favourites, while a younger generation grew familiar with Kroeger鈥檚 persona through countless memes of the 鈥淧hotograph鈥� music video, which affirmed Nickelback鈥檚 place in the cyber canon.

None of that seems to offer any assurance to Kroeger and his bandmates as they prepare for the release of their record 鈥淕et Rollin鈥欌�� on Nov. 18, preceded by the drop of its lead single 鈥淪an Quentin鈥� earlier this month.

鈥淚 don鈥檛 see us resting on our laurels, because every record is another opportunity to prove ourselves,鈥� Kroeger said.

鈥淢aybe everyone is over (us) and maybe we鈥檙e dead and gone. Or maybe we鈥檙e going to pack every house we decide to show up to. Who knows? Full houses are obviously nice to play to, and how wonderful would that be to pick up wherever we left off?鈥�

Guitarist Ryan Peake said popular opinion of Nickelback seems to be in constant motion, propelled by news coverage and 鈥渢he noise of social media.鈥�

鈥淚t鈥檚 tough to get a read on anything,鈥� he added.

鈥淲e鈥檙e getting a lot of surprising, I wouldn鈥檛 say love, but attention from people that have heard the band (or) finally admitted they like the band.

鈥淚鈥檓 trying not to look a gift horse in the mouth, so to speak, because it鈥檚 really nice.鈥�

鈥擠avid Friend, The Canadian Press