The impact of the was felt as major television networks began their annual week of sales presentations to advertisers on Monday, with news personalities like Willie Geist and Stephanie Ruhle left to hawk comedies and dramas for NBC Universal.
Fox declined to announce a fall television schedule on Monday, citing uncertainties created by the strike.
Some 11,500 members of the Writers Guild for America, saying the their earning power, walked off the job two weeks after talks on a new contract broke down, and haven鈥檛 returned to the negotiating table since.
Network late-night shows immediately shut down. Picketing writers targeting some of the few shows shooting episodes forced the shutdown, at least temporarily, of programs including Showtime鈥檚 鈥淏illions,鈥� 鈥淪everance鈥� on Apple TV+ and the new Marvel show, 鈥淒aredevil: Born Again鈥� on Disney+.
The network sales presentations, known as upfronts because TV executives use them to convince advertisers to lock in commercial spending months in advance, are major events on the television schedule. They opened with turmoil; writers picketed in front of Radio City Music Hall where NBC previewed programming it hoped viewers would be able to see.
Mark Lazarus, NBC Universal president of television and streaming, quickly acknowledged the uncertainties in speaking to the ad representatives.
鈥淚t may take some time, but I know we will eventually get through this,鈥� Lazarus said, 鈥渁nd the result will be a stronger foundation from which we can all move forward together.鈥�
Lazarus came to the stage following a song-and-dance routine by an animated bear, Ted, voiced by creator Seth MacFarlane. Following two movies, the 鈥淭ed鈥� character is set to begin a series on the Peacock streaming network.
The upfront presentations are generally known for star power attempting to woo advertisers, but entertainers were notably missing from NBC Universal鈥檚 presentation. For example, the network and Peacock announced new series that will star Jon Cryer, Jesse L. Martin, Kaley Cuoco and Anthony Hopkins and none of them were there on Monday.
Instead, the news personalities were put in the odd position of pitching entertainment fare, like Geist highlighting programming around the upcoming 50th anniversary of 鈥淪aturday Night Live,鈥� while Ruhle and business journalist Andrew Ross Sorkin touted new dramas.
Entertainers and creators Amy Poehler, Dick Wolf and Simon Cowell each spoke in taped messages, which NBC said were recorded before the strike began.
Three musicians performed for the crowd, each of them with NBC ties. Reba McEntire was announced as a coach for an upcoming season of 鈥淭he Voice,鈥� Grace Potter was a winner of a past edition and Nick Jonas is a former coach. Jonas noted the audience鈥檚 cool reaction on a Monday morning.
鈥淚 know it鈥檚 early,鈥� he said, 鈥渂ut y鈥檃ll feel free to let loose a little bit.鈥�
In advance of Fox鈥檚 presentation later Monday, executives talked about upcoming shows, but not when they would appear.
鈥淣o one has a crystal ball about the duration and impact of the strike,鈥� said Dan Harrison, executive vice president of program planning and content strategy. 鈥淥nce we have a clearer view, we will announce our plans.鈥�
Fox executives said that the pandemic offered practice in the need to be flexible when the content pipeline is suddenly shut down.
The strike will likely mean a greater reliance on unscripted fare, said Allison Wallach, president of Fox鈥檚 unscripted programming. To that end, Fox announced a new game show, 鈥淪nake Oil,鈥� hosted by David Spade and a music guessing game, 鈥淲e Are Family,鈥� produced and hosted by Jamie Foxx.
鈥擠avid Bauder, The Associated Press
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