As Pierre Poilievre prepares to mark today鈥檚 carbon tax hike with an Axe the Tax rally in Nanaimo, an energy think tank says the tax will ultimately make most British Columbians better off.

But Trevor Melanson, communications director with Clean Energy Canada, also said tax supporters must do a better job of explaining the tax, which rose by 23 per cent to $80 per tonne April 1.

Melanson said Poilievre and seven provincial premiers opposed to the tax increase are talking about it for political gain.

鈥淭hey could choose to ignore it (the tax) and we could all just get on with doing our part to combat climate change,鈥� he said. 鈥淪o part of it is a choice to make it a political fight. But also the 鈥楢xe The Tax鈥� side of this fight has an easier story to tell.鈥�

Melanson said the argument of the federal Conservative leader and his supporters literally consists of its three-word slogan.

鈥淭hey don鈥檛 need to tell you anything else for you to have a basic concept what their argument is,鈥� Melanson said.

The carbon tax is not the 鈥渢rue culprit of why things have gotten so expensive in this country and in this province,鈥� Melanson said in echoing hundreds of economists from university departments across the country. They recently issued a letter stating global factors such COVID-19 and international conflicts have 鈥渕ainly鈥� contributed to inflation, not carbon taxes.

鈥淎ccording to the Bank of Canada, carbon pricing has caused less than 1/20th of Canada鈥檚 inflation in the past two years. 鈥淐limate change, on the other hand, poses a real threat to Canadians鈥� economic well-being. For example, it increases the risk and severity of natural disturbances, such as fires, floods, and severe storms.鈥�

Melanson said these have become part of daily life.

鈥淪o we all know we need to do something and there is really no-zero cost option here,鈥� he said. 鈥淥bviously, not solving climate change is not zero cost. It鈥檚 the most costly option.鈥�

The public may not fully understand the elegance of the carbon tax and corresponding rebate as a price signal to encourage choices that cut greenhouse gas emissions, Melanson said.

One hundred per cent of this month鈥檚 increase in the carbon tax will be rebated back.

鈥淚 look at lots of polling on this, I have been in focus groups鈥�and the overwhelming majority of people do not (understand) how carbon pricing works,鈥� he said.

鈥淲hat we needed is something like a national education campaign to help people understand it,鈥� he said. 鈥淚 think it could have raised better awareness of a lot of the climate measures they (governments) have been doing.鈥�

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Melanson added that governments should have done launched such an information campaign years ago.

鈥�(They) are up against the three easiest words in politics,鈥� he said.

However, the declining popularity of the carbon tax also may not be just about a failure to communicate.

Currently less than half of 鈥榯ax households鈥� B.C. 鈥� 43 per cent 鈥� receive the full climate action tax credit. About two-thirds receive a full or partial credits. Government wants to stretch this to 80 per cent by 2030 by raising eligibility thresholds.

Experts have also pointed out that government collects more than in carbon tax revenue than it returns in the form of rebates. B.C.鈥檚 budget currently shows government collecting just under $9.1 billion in revenues through the tax, and returning $3.52 billion through the credit.

When asked about this difference, Environment Minister George Heyman said a 鈥渟ignificant amount of that money goes towards supporting a range of investments and incentives and rebates鈥� whether it is for public transportation, zero-emission vehicles or heat pumps.

鈥淲e are also supporting the industry through the Clean BC Industry fund, we are investing substantial amounts in electrification for both the electricity that families will need in the future and industry will need to ensure that they lower their carbon emissions and are therefore more successful, more competitive and pay less carbon tax.鈥�

Melanson called the tax progressive and moving people in the right direction.

鈥淭hat鈥檚 largely been the story across the country, that most people end up better off under a carbon price.鈥�