Global Grocers recently opened in Penticton, but it鈥檚 the owners鈥� 10-year-old son who has stolen the show.

Aarav Gaba is making a star out of himself with the commericals he鈥檚 making for his parents鈥� international grocery store.

The son of Riz and Deepak Gaba is the marketing wizard behind all Global Grocers ad campaigns, creating, editing and starring in his own commercials as well as doing all their social media posts.

鈥淗e learned how to do it all by himself before he even turned 10,鈥� said proud mom Riz. 鈥淗e loves to make people smile and is comfortable in front of the camera.鈥�

In his latest commercial Aarav, wearing a cool Atari T-shirt, is letting customers know all about the Mexican foods and drinks Global Grocers carries. He follows this up with some dancing.

The commercial he made for opening day of the Penticton Global Grocers has Aarav walking around letting people know where they are located and what foods they offer.

鈥淲e offer tastes from around the world. We carry a wide selection of foods from India, Mexico, Italy, Portugal, Thailand, China,鈥� he says.

From inside the store he says 鈥榗ome see our gluten free, organic, vegan selections.

Aarav is in Grade 4, loves to read, loves to tell people random facts and is a gamer, says mom.

鈥淗e also loves working with us at the store,鈥� she said. Mom and dad are pretty proud of his marketing and technical skills at such a young age.

鈥淣o one taught him, he just picked it up himself,鈥� Riz said.

One person commented: 鈥淚f this kid is not our mayor in 20 years we have failed as a community!鈥�

鈥淜illing it kiddo. Keep up the great commercials,鈥� was another comment.

Global Grocers in Penticton opened May 28 at 2150 Main Street.

Check out PENTICTON GLOBAL GROCERS 2150 Main Street,

To report a typo, email: editor@pentictonwesternnews.com.

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