Tim Hortons has apologized for a 鈥渕isunderstanding鈥� after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos鈥� colours without intending to donate the proceeds to the team.
The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.
The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a 鈥減ersonal donation鈥� and created the doughnuts with white frosting and green-and-yellow sprinkles 鈥� the team鈥檚 colours 鈥� as a tribute to the hockey club before the chain鈥檚 fundraising campaign rolled out.
鈥淭his restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,鈥� Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.
鈥淥f course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.鈥�
He added that the 鈥淗umboldt Broncos Strong鈥� doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.
The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn鈥檛 be sent to Humboldt.
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A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.
On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.
The company said the 鈥淗umboldt Broncos Strong鈥� doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.
鈥淭ogether with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,鈥� the chain said in a statement on its website.
鈥淭im Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,鈥� the company said. 鈥淲e are committed to supporting our Humboldt family through this difficult time.鈥�
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