With no NHL players competing at the Olympics for the first time since 1998, some Canadians are saying the competition has lost some of it鈥檚 lustre.
From the Lucky Loonie to the Sidney Crosby鈥檚 golden goal, Canadians have enjoyed great hockey during the Olympics but an , released on Feb. 7, states one in five hockey viewers (17 per cent) are not going to watch at all this time around.
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According to the study 40 per cent said they will still watch Olympic hockey, but they鈥檙e not going to be as invested this time around. A similar number (43 per cent) said they will still watch and their enthusiasm will be unchanged.
Sean Burke, general manager of the Canadian national men鈥檚 hockey team, believes people will still get behind the tournament and Team Canada because of their pride.
鈥淚 was very fortunate to play in two Olympics, in 88 and 92, and I remember the competitiveness of the tournament, the incredible intensity, the honour it was for myself, my teammates to put on the jersey and all of that is going to present in this Olympics as well,鈥� said Sean Burke.
From the to the Grand Rapids Griffins, Metallurg Magnitogorsk and Timr氓 IK, the members of Canada's Men's Olympic Team have played anywhere and everywhere to chase their dream.
鈥� Team Canada Men (@HC_Men)
Burke said the stories behind the players who are seizing the moment to play in the Olympics will also be a draw to fans.
鈥淚 think that is what people will latch onto quickly with this club. There is a lot of great stories, individual stories on this team. Guys that have got to this point through adversity and perseverance and then as a whole just the nature of this tournament. There is a lot of teams that feel they have a chance to compete for a medal and that alone will make it incredibly tense and competitive. There is a lot of things to draw on from this tournament for sure.鈥�
The study notes that 36 per cent of Canadians who said they were not going to watch the Olympic hockey tournament at all, regardless of who was playing, were left off the graph that asked the question: How does the decision to not allow NHL players to participate affect your likelihood to follow the hockey tournament in PyeongChang?
Undesirable start times could see some viewership drop compared to previous Olympics. Canada kicks off the men鈥檚 hockey tournament on Feb. 15 at 4:10 a.m. against Switzerland. On Feb. 16 they face the Czech Republic at 7:10 p.m. and then will play South Korea on Feb. 18 at 4:10 a.m. (PST).
Record viewership for men鈥檚 hockey came in 2002 when the Olympics were in Salt Lake City (10.3 million) and the Vancouver 2010 Games (16.7 million).
The absence of NHL players at the Olympics also could open a door for women鈥檚 hockey to take the spotlight. At the Vancouver 2010 Games, the women鈥檚 gold medal game netted the 10th most viewers in Canadian broadcast history with 7.5 million. The women鈥檚 gold medal game between the U.S. and Canada at the 2014 Olympics in Sochi is considered by many hockey experts as one of the most thrilling women鈥檚 ice hockey games to have ever been played.
鈥淚t will be a good opportunity for our team to be in the spotlight and I think when we get people watching our sport, we usually can get them hooked. It is just a matter of getting those fans in the first place,鈥� said women鈥檚 national team member Brianne Jenner. 鈥淚 think it will be a good opportunity for us and I think our game has come a long way and it is a great product on the ice for hockey fans.鈥�
Overall, 58 per cent of Canadians say they鈥檒l be following the Olympic Games this month.
