Jesse Marsch issued Canada鈥檚 men鈥檚 soccer squad a challenge 鈥� get physical.

The edict came after the Canadians surprised many at this summer鈥檚 Copa America tournament, making it through to the semifinals. As his players departed for their professional clubs, the head coach wanted them thinking about continued growth.

鈥淚 challenged them to be more physically present in the matches that they played in,鈥� Marsch said. 鈥淚鈥檝e tried to encourage all the players to sprint more, to win more duels, to win more balls, to be more dynamic in matches.鈥�

When Canada reconvened for a pair of friendlies last week, the coach saw some players had already heeded his call, including Vancouver Whitecaps product Ali Ahmed.

The 23-year-old midfielder started in both Canada鈥檚 2-1 victory over the United States on Saturday and Tuesday鈥檚 0-0 draw against Mexico.

鈥淚鈥檓 really happy for him,鈥� Marsch said. 鈥淚 think he鈥檚 still young and still has a lot of room and potential to continue to grow.鈥�

Playing under Marsch 鈥� who took over as head coach in May 鈥� has been a boon for the young athlete, currently in his second full season with Major League Soccer鈥檚 Whitecaps.

鈥淛esse has a very clear way of playing,鈥� Ahmed said. 鈥淎nd I think the way we鈥檝e been training and the way we鈥檝e been growing as a group, it鈥檚 been helpful for me.鈥�

The reward of getting minutes for a national team can spur a player鈥檚 growth, including Ahmed, said Whitecaps head coach Vanni Sartini.

鈥淥f course that fuels him inside to say 鈥楬ey, I want to be a better player. I want to get to that stage,鈥欌�� said Sartini.

Vancouver had six players 鈥� including Ahmed 鈥� away on international duty during its 0-0 draw against Dallas FC on Saturday. The absences are a good problem to have, Sartini said.

鈥淏ecause we have players that are close to the national team, we have a lot of players that development is faster, better, bigger than it would have been if they hadn鈥檛 been called,鈥� he said.

Born in Toronto, Ahmed came up through the Whitecaps鈥� academy system and played for Vancouver鈥檚 MLS Next Pro side before cementing his spot on the first team in 2023. He put up two goals and two assists across 22 regular-season games, and added another goal and another helper in 19 appearances this year.

Taking the next step will require the five-foot-11, 154-pound Ahmed to push himself physically, Marsch said.

鈥淭actically, he鈥檚 technically gifted,鈥� the coach said. 鈥淚鈥檝e told him he鈥檚 got to get in the gym more.

鈥淭here鈥檚 a lot of these little things where too many guys, they still look like kids and we need to help them look like men and play like men. And that鈥檚 what the high standards of the game are about.鈥�

Marsch has quickly adjusted to recalibrating standards in his short time with Team Canada. Since taking over the squad in May, the coach said he鈥檚 learned the players are smarter and more capable than he originally thought, which forces the coach to constantly recalibrate his standards.

鈥淭hat鈥檚 my job right now, to keep raising the level of the demands,鈥� he said.

The way 40th-ranked Canada is viewed on the international stage is evolving, too.

鈥淚 think we鈥檙e changing the perception on the way we鈥檙e playing now,鈥� he said. 鈥淚 think beating the U.S. 鈥� it would have been nice to beat Mexico as well 鈥� the way we did, the way that we performed at Copa, I think teams are starting to look at us differently.

鈥淩ight now, I think we鈥檙e focused on ourselves. We鈥檙e definitely trying to be the best in CONCACAF and we have higher goals as well.鈥�