It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned 鈥淭he Rock.鈥�
That will change under a new agreement with the WWE under which Johnson will also join the board of TKO Group, the sports and entertainment company that houses and UFC.
鈥淭he Rock鈥� is a name is derived from Johnson鈥檚 father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according the WWE.
Johnson, in an interview on CNBC, would not discuss the financial value of the deal with WWE, but said that the name 鈥淭he Rock鈥� means a lot to him personally.
鈥淚 owe that name everything,鈥� Johnson said. 鈥淲ithout that name there鈥檇 be no wrestling career. There鈥檇 be no Hollywood career.鈥�
Johnson, a movie and wrestling star, has a business portfolio that includes his production company Seven Bucks Productions, tequila brand Teremana Tequila, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.
Johnson said on CNBC that this will be his first time serving on the board of a publicly traded company.
鈥淚鈥檓 very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment 鈥� while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences,鈥� Johnson said in a prepared statement. 鈥淚鈥檝e been there, I鈥檓 still there and this is for them.鈥�
Holdings Inc. says Johnson鈥檚 board appointment, effective Tuesday, reflects its 鈥渃ommitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.鈥�
Johnson began his wrestling career with WWE in 1996. The third-generation wrestler became famous for rivalries with wrestlers including 鈥淪tone Cold鈥� Steve Austin and Triple H and his finishing maneuver, The Rock Bottom, according to his biography on WWE鈥檚 website. He has won eight WWE championships, has a New York Times bestselling autobiography, 鈥淭he Rock Says,鈥� and starred in movies including 鈥淔ast X,鈥� 鈥淏lack Adam,鈥� 鈥淛ungle Cruise鈥� and 鈥滼umanji: Welcome to the Jungle.鈥�
Johnson has recently appeared on World Wrestling Entertainment Inc.鈥檚 鈥淪mackdown鈥� and 鈥淩aw鈥� television programs, with rumors swirling that he may compete at this year鈥檚 WrestleMania.
鈥淚 am thrilled to partner with Dwayne and welcome his immense talent to TKO鈥檚 Board,鈥� TKO CEO Ariel Emanuel said in a prepared statement. 鈥淒wayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.鈥�
TKO also announced Tuesday that Brad Keywell will become a board member. Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.
The additions of Johnson and Keywell will increase TKO鈥檚 board from 11 to 13 members.
Shares of TKO Group surged more than 19% in morning trading after TKO announced WWE鈥檚 weekly television show 鈥淩aw鈥� next year as part of a major streaming deal worth more than $5 billion.
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